Industry News

SGIA EXPO: Hop-Syn Offers P-O-P Displays Printed Live

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By: Anthony Locicero

Copy editor, New York Post

Hop Industries, manufacturer of the durable Hop-Syn synthetic paper, had its synthetic paper printed as point-of-purchase (P-O-P) displays live at the SGIA Expo. Bold, vibrant colors is the theme of the live P-O-P demonstrations at swissQprint’s booth (1253), and attendees learned how to achieve high-quality results with its Nyala LED printer and Hop-Syn XT synthetic paper. EFI (booth 1501) created backlit signage using the EFI VUTEk LX3 Pro and Hop-Syn BL synthetic paper. Samples from the...

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